Cookie Policy
Last updated: 21 July 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners. This policy explains how Clearwater Health uses cookies on revivemmpurgeeo.world.
2. Our consent approach - Google Consent Mode v2
We implement Google Consent Mode v2. When you first visit our site, all non-essential cookie categories are set to denied by default. The signals ad_user_data and ad_personalization are also denied by default. Consent is only granted when you actively click "Accept all" or enable specific categories via "Settings" in our cookie banner. You may withdraw or change your consent at any time by clicking "Cookie settings" in the site footer or clearing your browser's cookie storage.
3. Categories of cookies we use
| Category | Always active? | Purpose | Examples |
|---|---|---|---|
| Essential | Yes | Required for the website to function. Cannot be disabled. | Session state, cookie consent preference (cookieConsent), security tokens |
| Analytics | Consent required | Help us understand how visitors interact with the site so we can improve it. Data is aggregated and anonymised where possible. | Google Analytics 4: _ga, _ga_*, _gid |
| Marketing | Consent required | Used to serve relevant advertisements and to measure ad campaign performance via Google Ads. Includes ad_user_data and ad_personalization signals. |
Google Ads: _gcl_au, IDE, NID, conversion cookies |
4. Specific cookies
| Cookie name | Provider | Category | Duration | Purpose |
|---|---|---|---|---|
cookieConsent | Clearwater Health | Essential | 12 months | Stores your cookie consent preference |
_ga | Analytics | 2 years | Distinguishes unique users for Google Analytics | |
_ga_* | Analytics | 2 years | Persists session state for GA4 | |
_gid | Analytics | 24 hours | Distinguishes users for GA4 | |
_gcl_au | Marketing | 3 months | Google Ads conversion tracking | |
IDE | Google/DoubleClick | Marketing | 13 months | Ad personalisation and conversion measurement |
NID | Marketing | 6 months | Ad preferences and personalisation |
5. Third-party cookies
Where you have given consent, cookies from Google LLC may be placed. Google LLC is based in the United States; transfers of data to Google are subject to Standard Contractual Clauses and the EU-US Data Privacy Framework. For more information, see Google's Privacy Policy at policies.google.com/privacy.
6. How to manage or withdraw consent
- Via our cookie banner: click "Settings" in the cookie banner at the bottom of any page to review and change your preferences at any time.
- Via your browser: most browsers allow you to refuse or delete cookies through their settings. Note that disabling all cookies may affect website functionality. Key browser links: Chrome - Settings › Privacy and Security › Cookies; Firefox - Options › Privacy & Security; Safari - Preferences › Privacy.
- Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout.
- Google Ads personalisation: manage via adssettings.google.com.
7. Our consent storage
We store your consent choice in localStorage under the key cookieConsent. The value is either all (all categories accepted) or essential (essential only). This preference is re-read on each page load to configure Google Consent Mode signals accordingly. You can reset your preference at any time by clicking "Settings" in the cookie banner.
8. Changes to this policy
We may update this cookie policy to reflect changes in technology, regulation or our practices. The date at the top of this page will be updated accordingly.
9. Contact
For questions about our use of cookies: Clearwater Health Ltd, 14 Wellbrook Lane, London, EC1A 1BB. Email: info@revivemmpurgeeo.world. You also have the right to lodge a complaint with the ICO at ico.org.uk.